With gaming and hospitality clients across the country, each property has different needs and focuses. Properties like Horse Palace only have slot machines and entertainment, and larger clients like Hialeah Park have table games, events, live promotions, and more. By utilizing organic, relatable, and informative content in conjunction with paid social ads, we can both grow the social pages and increase in-person attendance. Creating content based on the behaviors of the demographic audience for each page requires creativity and flexibility when executing posts.